Often people ask me why I started Atenai London and the reason behind it.
On this article I will be telling you why I created Atenai London, why Atenai London is called as such and who do we do it for.
More importantly I will be letting you know what our 10 Core Values are and why they were written.
Why Atenai London was founded
I founded Atenai London on the belief that everyone deserves better products, better results, better moments of well-being and better prices. For me, scent is at the heart of everything we create, and I am proud to share these creations with the world.
After realising I couldn't find complete product ranges with the same fragrance for me to use, I identified a gap in the market and decided to address it.
Quite often we see brands having lotions and body washes with one scent and then the perfume with another and the candle with another still, and when someone wants (like I did) all my body care and perfume products with the same scent I could not find it.
It is at that point, that Atenai London was born. From the need to provide just that to customers and in a way to myself.
I also believe fragrance is a powerful tool for transformation—awakening the senses, enhancing well-being, and bringing balance to everyday moments, so all our products are infused with our signature scents.
Our philosophy revolves around crafting high-quality products infused with active, gentle ingredients in cruelty-free and vegan formulations, suitable for every skin type, tone, and gender.
Our mission
More than just a luxury beauty and wellness brand, Atenai London has a mission, a mission that believes premium, high-quality products and signature scents, should be accessible to all.
Why the name Atenai London
Atenai London took its name as an homage to Athens, the ancient capital city renowned for its beauty and wisdom.
I chose this name, to reflect the company's commitment to embodying the timeless elegance, cultural richness, and intellectual heritage that Athens symbolises, while also infusing these qualities into the contemporary vibrancy of London.
Atenai was born from the need to pause, be present, and connect with yourself
At Atenai London, we believe that these quiet moments—the ones we often overlook—are the true essence of life. By incorporating our products into your routine, you’ll find a deeper connection to yourself and the world around you, savouring each scent and texture as a celebration of you.
In a world where our lives are often dominated by technology and distractions, we try to instill in every one of us, a way to step back, breathe, and fully immerse in the joy of being present.
Atenai London Core Values
At Atenai London our 10 Core Values are more than just words, they are what makes this company what it is. We know that companies delivering extraordinary service, strong ethics and culture perform better in the long run and above all create the sense of community we so look forward to.
As we continue to grow, we strive to ensure that our culture remains and pushes us forward to not only our employees but also our customers and our community.
Our 10 Core Values
These core values are the same for us a brand as they are for our employees and our community and they stand for what we believe in and work towards every day we serve you, as customers and as friends.
Fragrance
Philosophy
Deliver Extraordinary Service
Change
Be Proactive
Community
Be Positive
Waste NOT
Passion, Determination & Growth
Be Kind
What These Atenai London Core Values Mean
Fragrance
We believe fragrance is a powerful tool for transformation—awakening the senses, enhancing well-being, and bringing balance to everyday moments. All our products are infused with our signature scents.
Philosophy
Our philosophy revolves around crafting high-quality products infused with active, gentle ingredients in cruelty-free and vegan formulations, suitable for every skin type, tone, and gender.
Deliver Extraordinary Service – Extraordinary is such a short, simple word, but it really encompasses a lot of things. To be extraordinary, you must differentiate yourself. You must do something that's above and beyond what's expected. And whatever you do must have an emotional impact on the receiver. Our company thrives to be extraordinary, therefore our service MUST reflect that. We expect every employee to deliver extraordinary service every time and offer our customers the best Atenai London can provide.
Change – Change is constant and part of life, which is why we should embrace it enthusiastically, and perhaps even more importantly, to encourage and drive it. We must always plan for and be prepared for constant change. Only then our company will be able to grow and prosper.
Be Proactive – While we never want anyone to be reckless, it’s important to take risks and embrace your inner self. Extraordinary service doesn’t happen by accident but by embracing who you are and by serving others as you would like to be served.
Community – We strive to create strong relationships between all our members so that everyone feels comfortable to contribute in every way they can. That can only happen when people communicate openly and with a sense of support from everyone. Only then our community can prosper and help one another.
Be Positive – At Atenai London, our team is our family, which is why we place such an emphasis on having a positive company culture. Team members always have a direct influence on one another, which is why we aim to foster an environment that produces positivity. Remember positivity promotes wellbeing and a happier life. The same is applied to our community and one of the main reasons it was built. To be positive and support each other.
Waste NOT – To achieve extraordinary one must always try to achieve more by being less wasteful. Wasting resources and spending unnecessary is ordinary and everybody else does it. We thrive to be extraordinary and therefore I expect the same when it comes to waste. This is when real change can come from and where us, our employees and our community can do so much.
Passion, Determination & Growth – Passion drives every one of us to be better and for us a human to move forward. Determination takes us to places we haven’t been before and inspire us to accomplish what we’re doing because we believe in it.
All of us humans have one thing in common, the capacity and the need to grow from a personal and a professional standpoint. By pushing our employees and our community and customers to unlock their full potential, we’ll help them achieve a greater level of fulfillment.
Be Kind – Lastly, while we keep growing as a company, we have learned to take nothing for granted. There’s always challenges that lie ahead and nothing in life is a certainty. It’s important to stay humble, carry ourselves with a quiet confidence, and treat others the same way that we want to be treated. Kindly.
