Our Story

Atenai London

More than just a luxury beauty and wellness brand, Atenai London is a movement that believes premium, high-quality products and signature scents, should be accessible to all.

Our streamlined and minimalistic packaging allows anyone to experience world-class signature fragrances, across all our products.

Our founder, Nuno da Silva, who has a deep passion for quality, has designed products to nourish the skin, mind and also elevate the entire self-care experience.

After realizing he couldn't find complete product ranges with the same fragrance for himself, he identified a gap in the market decided to address it.

In Nuno’s words:

“I founded Atenai London on the belief that everyone deserves better products, better results, better moments of well-being and better prices. For me, scent is at the heart of everything we create, and I am proud to share these creations with the world."

We believe fragrance is a powerful tool for transformation—awakening the senses, enhancing well-being, and bringing balance to everyday moments. All our products are infused with our signature scents.

Our philosophy revolves around crafting high-quality products infused with active, gentle ingredients in cruelty-free and vegan formulations, suitable for every skin type, tone, and gender.

With Atenai London, in addition to a healthy routine, you’ll discover a moment of pure enjoyment – a time to pause and reconnect with yourself.

Embrace the art of well-being.