Our Story
About Atenai London
Wellbeing, Designed Through Scent
At Atenai London, we believe wellbeing should feel effortless and it should work.
Founded on the idea that fragrance is not an afterthought but a powerful beginning, Atenai London was created to transform everyday routines into meaningful sensory rituals. For our founder, Nuno da Silva, scent was always more than a finishing touch. It was a way to reset the mind, uplift the spirit, and shape how the day feels from the inside out.
Yet in the world of self-care, he saw something missing. Fragrance was often treated as secondary, a light aroma rather than an emotional experience.
From Fragrance to Ritual
Atenai London sits at the intersection of perfumery, body care, and wellbeing.
Each collection begins with a perfume-grade fragrance, developed in collaboration with expert perfumers and designed to evoke a specific emotional state, calm, balance, or uplift. These fragrances are then expressed consistently across body and home products, allowing you to live inside one cohesive feeling throughout your day.
This is not scent layered on top.
This is scent woven into your ritual.
From morning showers to evening wind-downs, Atenai creates immersive collections that surround the skin and the space in the same emotional atmosphere.
In the midst of a chaotic and uncertain world, Atenai London provides that centre ground that allows you to feel your true self and reminder that comfort is only a moment away.
Science Meets Sensory
While fragrance leads the experience, performance defines the results.
Our formulas combine high-performance, science-based active ingredients with carefully selected natural extracts to create products that are both sensorially indulgent and genuinely effective. Every texture, every formula, and every ingredient is chosen to care for the skin while supporting emotional wellbeing through scent.
Each product is crafted to feel as good as it looks, on the skin, in the space, and in the mind.
Our Mission
We believe wellbeing is deeply personal, and everyone deserves to feel grounded, uplifted, and at ease in their own skin.
Our mission is to create fragrance-led rituals that enhance emotional wellbeing while delivering beautifully crafted, high-performance products. By blending the art of perfumery with thoughtful formulation, we help people reconnect with themselves through moments of calm, intention, and sensory pleasure.
Design Philosophy
Design is central to the Atenai experience.
Our aesthetic is clean, modern, and quietly luxurious, rooted in restraint, tactility, and timeless elegance. Inspired by natural textures and refined materials, every visual and physical detail is considered to elevate the ritual and enhance the emotional experience.
Because how something looks and feels is part of how it makes you feel.
Conscious Craftsmanship
Modern luxury must be mindful.
Atenai London is proudly vegan and cruelty-free, formulated with performance, safety, and inclusivity in mind. Our products are designed for all skin types, tones, and genders, and our fragrance quality is recognised by industry authorities, including inclusion in the Michael Edwards Fragrances of the World database.
We balance indulgence with responsibility, creating products that respect both people and planet.
Sustainability: Our Ongoing Journey
Sustainability is not a claim; it is a commitment to continuous improvement from source to shelf.
- Vegan and cruelty-free formulations across the entire range
- Responsible sourcing and GMP-approved manufacturing partners
- Increasing use of recyclable and recycled packaging materials
- Our bottles use 30% PCR Recyclable Plastic.
Atenai London
In a world that’s moving faster than ever, Atenai invites you to pause. To breathe.
To choose how you want to feel and live inside that feeling.
Wellbeing through scent. Designed to help you choose how you want to feel!
