Sustainability

Atenai London: A Commitment to a Better World

At Atenai London, we are dedicated to creating products that have a positive, lasting impact. Every step of our process reflects our commitment to sustainability, cruelty-free practices, and transparency. We ensure all our products are never tested on animals, past, present, or future, and we craft each one with an unwavering focus on ethical sourcing, sustainable materials, and responsible manufacturing. 

Sustainability as a Core Value

Our approach to sustainability is rooted in the urgent need to address climate change. We prioritize eco-friendly packaging, using recycled and recyclable materials to reduce our carbon footprint. From energy-efficient production methods to utilizing Post-Consumer Recycled (PCR) plastic in our bottles, we take conscious steps toward minimizing waste.

By adopting Prevented Ocean Plastic (POP) in our packaging, we prevent ocean-bound plastic from entering our seas, while supporting coastal communities around the globe.

Prevented Ocean Plastic

Prevented Ocean Plastic (POP) is recycled plastic collected from coastal areas at risk from ocean plastic pollution. According to academic definitions, this ocean-bound plastic is at risk of ending up in the ocean if not collected for recycling.

The programme aligns plastic recycling standards across coastlines at risk from ocean plastic pollution. It offers an ongoing supply of high-quality recycled plastic at industry scale whilst supporting local communities at the forefront of ocean plastic waste in at-risk areas, including Southeast Asia, South America, the Galapagos Islands, the Mediterranean, and Central America & Caribbean.

The programme explicitly identifies areas that do not benefit from established recycling infrastructures and provides a global recycling initiative to help tens of thousands worldwide earn a reliable income, clean their coastlines, and prevent ocean plastic.

You can learn more about it via this link https://www.preventedoceanplastic.com/

How does the programme work

1: Collection

Local collectors (or First-Collectors as referred to in the programme) pick up discarded plastic bottles from areas at risk of ocean plastic pollution and take them to local collection centres, after which they receive payment for their labour. 

2: Sortation

Upon arrival at the collection centre, the plastic bottles are carefully sorted, pressed into bales, and transported to plastic recycling factories. packaging products.

3: Processing

At the recycling factory, the plastic bales are raw flakes. The flakes are then processed at another location into pellets ready for manufacturers such as Spectra to make into new packaging products. 

4: Traceability

The resulting materials have full end-to-end traceability of the entire collection and recycling process – from origin beaches to the final production-ready material (flake or pellet).

What are the benefits of Prevented Ocean Plastic?

An advance measure that prevents harm to marine life and ecosystems.

Provides quality-grade robust recycled plastic supplies that support local communities.

Offers complete traceability - from beaches of origin to the final production ready material.

Diverts over 1000 tonnes of plastic from entering the ocean every month.

Our bottles and Caps have 30% POP Recyclable Plastic. 

Responsible Fragrance and Packaging

Sustainability extends to every facet of our production, from ethically sourced ingredients to packaging that minimizes environmental impact.

Our bottles are crafted from 70% PET and 30% rPET, significantly reducing emissions compared to virgin plastic. We also use recyclable pumps and outer boxes, designed with minimal ink to reduce waste.

Excellence in Craftsmanship

We collaborate with world-class perfumers in the UK to create luxurious scents, blending delicate florals, refreshing fruits, and rich base notes for a perfectly balanced fragrance experience. Every scent is a reflection of our dedication to uncompromising quality. 

Supplier Collaboration

We work closely with trusted English and French suppliers to maintain control over our supply chain, ensuring top-notch quality and sustainability in every product we deliver.

Formulation Philosophy

At Atenai London, we embrace the principle of "simple but high quality." While not all our ingredients are 100% naturally derived, they are carefully selected to ensure stability, efficacy, and performance, without compromising on safety or ethics.

Free From Harmful Ingredients

You’ll never find parabens, sulfates, phthalates, or silicones in our products. We are committed to creating formulas that are gentle on both your body and the planet, ensuring that every purchase from Atenai London is a responsible, meaningful choice.

We are proud to offer cruelty-free, vegan, UK-made products that are free from harmful ingredients and formulated with the highest ethical and sustainable standards.

We are:

Cruelty Free, UK Made, Vegan Friendly, Paraben Free, Palm Oil Free, Phthalate Free, Sulphate Free, Formaldehyde Free, Silicone Free, Alcohol Free.