Governance & JEDI Framework Commitment Statement
Company: Atenai London Limited
Subject: Affirmation of Highest Governing Authority and Commitment to the JEDI (Justice, Equity, Diversity, and Inclusion) Framework
As the highest governing body and executive authority of Atenai London, I formally affirm our binding strategic commitment to embedding the JEDI (Justice, Equity, Diversity, and Inclusion) Framework into the core of our business model, corporate culture, and stakeholder operations going forward and when we require to do so.
1. Executive Governance & Accountability
As the ultimate decision-making entity within Atenai London, I accept direct responsibility for overseeing our non-negotiable adherence to ethical governance, systemic equity, and social responsibility. Equity and social justice are treated not as peripheral initiatives, but as foundational principles that direct our long-term strategy, operational policies, and resource allocation.
2. Commitment across the Three JEDI Pillars
Atenai London operationalises the JEDI framework across three primary dimensions of impact:
A. Corporations (Internal Culture & Governance)
Systemic Equity: We actively audit and refine internal policies, compensation structures, and leadership pipelines to dismantle barriers, ensuring fair access, opportunity, and advancement for all team members.
Inclusive Environment: We foster a safe corporate culture that amplifies underrepresented voices, celebrates neurodiversity and varied backgrounds, and guarantees zero tolerance for discrimination or bias.
B. Customers (Product Integrity & Consumer Accessibility)
Representation & Design: We design products, marketing, and customer interactions with intentional inclusivity, ensuring our brand reflects, respects, and serves diverse consumer demographics.
Ethical Transparency: We commit to transparent communication and fair customer practices, offering safe, ethically made, and non-exploitative product choices.
C. Community (Supply Chain & Broader Societal Impact)
Supplier & Ethical Alignment: We partner strictly with ethical manufacturers and suppliers who maintain non-discriminatory hiring, safe working environments, and fair labour practices.
Societal Contribution: We leverage our brand influence and economic activities to support community initiatives that challenge systemic inequities and promote long-term social good.
3. Continuous Improvement
Atenai London recognises that advancing Justice, Equity, Diversity, and Inclusion is an ongoing journey of education, continuous evaluation, and active accountability. As the highest governing authority, I remain personally dedicated to measuring our progress against these standards to ensure Atenai London remains a force for equitable business practices.
Issued by the Highest Governing Body of Atenai London
Nuno Silva
Director and Founder
Date: August 31, 2026
