Sustainability

Sustainability

We believe in a better world:

Our commitment lies in creating products that have a positive impact through- out their journey, achieved by meticulously crafting products that align seamlessly with our mission.

We ensure the cruelty-free nature of all our products, never subjecting them to animal testing, both in the past and in the future.

Our goal is to offer you meaningful and responsible purchases and experiences.

The sustainability of a fragrance is influenced by various factors, including ethically sourced ingredients, environmentally conscious packaging, and making a social impact.

At Atenai London, we dedicate ourselves to excelling in all these crucial facets, aspiring to be trailblazers in our industry. Rest assured; all our packaging is widely recyclable.

Supplier Collaboration:

We take immense pride in collaborating with some of the finest English and French suppliers, maintaining a close partnership to optimize the localization of our supply chain.

This approach grants us complete visibility and control over our supply chain, ensuring impeccable quality control for every item that leaves our production line.

Uncompromising Quality: 

Our commitment to excellence drives us to collaborate with world-class perfumers in the UK, specializing in crafting exquisite and luxurious scents for our products.

Each scent is meticulously developed with multiple notes and layers, striking a harmonious balance between delicate floral accords, refreshing fruity extracts, and carefully curated base formulas.

PCR PET Bottles: 

What are PCR PET bottles?
Post-Consumer Recycled (PCR) PET bottles are plastic bottles made from PET that has already been used and recycled. The recycled materials are formed into pellets or recycled feedstock, which can then be moulded into plastic resin or other items.

When it comes to PCR PET bottles, the most common PCR plastics used come from clear drinks bottles. This type of plastic is really easy to recycle. Recycled PET is referred to as rPET.

What are the main benefits of PCR PET bottles?
Our range of PCR PET bottles are made from 70% PET (Polyethylene terephthalate) plastic and 30% rPET.

The PET material makes them fully recyclable, and the PCR inclusion gives them zero Plastic Packaging Tax liability.

PET is our preferred material for plastic bottles as it's 100% recyclable and highly sustainable. It can be recovered and recycled into new products again and again, reducing the number of resources wasted.

Almost uniquely among plastics, PET is near-infinitely recyclable and because it can be made into new products, this lowers the need for fresh PET to be made, further reducing emissions. In fact, recycled PET products show a drop of up to 90% in CO2 emissions compared with virgin PET. 

Its high recyclability also makes it less likely to end up in landfill and around 58% of PET bottles are recycled in Europe today. This makes it the most recycled plastic packaging material.

Prevented Ocean Plastic

Prevented Ocean Plastic (POP) is recycled plastic collected from coastal areas at risk from ocean plastic pollution. According to academic definitions, this ocean-bound plastic is at risk of ending up in the ocean if not collected for recycling.

The programme aligns plastic recycling standards across coastlines at risk from ocean plastic pollution. It offers an ongoing supply of high-quality recycled plastic at industry scale whilst supporting local communities at the forefront of ocean plastic waste in at-risk areas, including Southeast Asia, South America, the Galapagos Islands, the Mediterranean, and Central America & Caribbean.

The programme explicitly identifies areas that do not benefit from established recycling infrastructures and provides a global recycling initiative to help tens of thousands worldwide earn a reliable income, clean their coastlines, and prevent ocean plastic.

You can learn more about it via this link https://www.preventedoceanplastic.com/

How does the programme work

1: Collection

Local collectors (or First-Collectors as referred to in the programme) pick up discarded plastic bottles from areas at risk of ocean plastic pollution and take them to local collection centres, after which they receive payment for their labour.

2: Sortation

Upon arrival at the collection centre, the plastic bottles are carefully sorted, pressed into bales, and transported to plastic recycling factories. packaging products.

3: Processing

At the recycling factory, the plastic bales are raw flakes. The flakes are then processed at another location into pellets ready for manufacturers such as Spectra to make into new packaging products.

4: Traceability

The resulting materials have full end-to-end traceability of the entire collection and recycling process – from origin beaches to the final production-ready material (flake or pellet).

What are the benefits of Prevented Ocean Plastic?

An advance measure that prevents harm to marine life and ecosystems.

Provides quality-grade robust recycled plastic supplies that support local communities.

Offers complete traceability - from beaches of origin to the final production ready material.

Diverts over 1000 tonnes of plastic from entering the ocean every month.

Our bottles and Caps have 30% POP Recyclable Plastic.

Outer Boxes:

All our outer boxes are full recyclable and have been created with sustainability in mind.

We are using only one colour scheme to use less ink on our boxes and help minimise consumable waste.